Our Mission Statement

Many REALTORS® think their most important job is satisfying the customer. We don’t think that’s true. We believe that satisfying the customer is simply the minimum requirement for staying in business. We work constantly to improve our systems, processes, and services to go well beyond the standard level of “service” provided by most Realtors®. Simply put, our objectives are to get you the most money in the least time, and with the fewest hassles. We want to provide the best service in the industry. Period.

Try This No-Risk Offer

Put more money in your pocket with the Hassle Free Listing, exclusively with Florida State Realty Group, Inc. Most brokers will charge you the same fee no matter how your home sells….even if you find the buyer. With the Hassle Free Listing, you have complete flexibility… From “Full Service” to “Do It Yourself”.

We find the buyer and write the contract. There is no other broker involved. Our commission is just 4%
You find the buyer and there is no other broker involved. We write the contract and walk it through escrow for you. Our commission is just 1%
Another broker represents the buyer. Our commission is just 3% and the other broker also receives 3%.
You find the buyer and there is no other broker involved. You don’t want our assistance. You pay nothing.
In Depth Home Valuation

Frequently Asked Questions

Why should we list our home for sale with you?2019-11-30T03:29:24-05:00

You should hire us for the same reason our sellers have used us over and over again. They know that they can depend on us to get them the most money, in the shortest amount of time, with the fewest hassles.

Our No Hassle Listing Home Marketing system offers benefits that the ordinary agent does not. Our program offers flexible commissions to put more money in your pocket, a client reward program when both buying and selling, cancel anytime policy, and the right to sell your home yourself and pay us nothing.

When hiring anyone to perform a job for you, the experience should weigh heavily in that decision. Who really wants to be the surgeon’s first patient?

Let’s examine one of our program benefits; we allow you to cancel the listing at any time. Most agents will not give the consumer this right. You might ask yourself why agents need to “lock you up” for four to six months. Why would they be afraid to give you the right to cancel? Our philosophy is that we would rather strive to earn your business every day. We are confident that we can provide a superior level of service and care. If we don’t, we don’t deserve your business. It is that simple.

I heard that there are limited service agents who charge less. Why shouldn’t I hire the cheapest agent?2019-11-30T03:29:49-05:00

Sellers don’t need an agent just to sell their house. They need an agent to sell their house or more! If your property would sell for the same price no matter who sells it – it probably would be in your best interest to sell the home yourself. In that case, why pay any agent?

The fact of the matter is we can sell your home for more. We have the track record we do because we are experts at pricing the property and experts at creating the greatest amount of exposure for your property.

Even at contract presentation, we do not follow the pack. We do not permit other agents to pressure you into a rash decision. The contract will be presented to you by us alone. This specific action (especially when there are multiple offers) gets significantly more dollars for our sellers. It is very difficult for a seller not to transmit emotions and reactions to another agent. That can cost a seller money.

Sadly, there are many agents who need the deal (sometimes more than you do). The weakest negotiator in any transaction is the one who has to have the deal. We are in the fortunate position of having enough clients that anyone deal won’t make us or break us. Therefore the negotiations are really about getting you the most money for your home. Period. If the offer doesn’t make sense, you can count on us to tell you so. In addition to these points above, with our sliding scale commission (6% – 4% – 1% – 0%) and our Client Reward Program, our fees in many cases are even less than the limited service broker.

Why do your homes sell so fast? Do you price them too low?2019-11-30T03:30:13-05:00

Absolutely not. Most of our listings sell at close to full price. Because we specialize in South Florida Luxury homes we have acquired a vast knowledge of our niche market, This knowledge combined with our seasoned agents ensure that you get the highest possible price for your home. We accomplish this by first doing a supply/demand analysis in the immediate area for any home we consider marketing. All agents have access to the same market information. It is the evaluation of what that information means to the marketing of a home that matters. X-rays mean nothing until they are evaluated by a competent doctor. Similarly, knowing what the market is doing in any area affects both the marketing time and value. Factors like area, demand, condition, pricing, accessibility, and agent choice all affect a home’s time on the market. Because of our effective marketing efforts our homes typically sell significantly faster.

Why do your homes sell so fast? Do you price them too low?2019-11-30T03:30:35-05:00

Absolutely! All of our yard signs, as well as our promotional materials and ads prominently,  feature our web site address which is one of the area’s top visited real estate website. Our media promotion drives thousands of buyers to view homes on our web site. Your home will also be prominently featured on, the number one real estate web site in the world, as well as on Google, AOL, MSN, and Yahoo. To increase buyer interest in our properties we always Showcase out listings on Per, our listings are viewed twenty times as often as a regular listing on According to the National Association of Realtors “Profile of Home Buyers and Sellers”, over 84% of home buyers used the internet when starting their home search process.

If we list with you, will we be on the Multiple Listing Service (MLS)?2019-11-30T03:30:54-05:00

Absolutely! Any agent who does not place your home on MLS is doing you a huge disservice. With over 50,000 agents in the tri-county area, it is important to tap into that agent base of buyers. Also, if you are not on MLS you cannot appear on, the number one real estate site on the internet.

Do you take Photographs of our listing? We noticed many internet listings contained only one, or in many cases no photograph at all.2019-11-30T03:31:21-05:00

We are not professional photographers. We do however contract with a professional photographer/videographer to fully detail each of our listings with wide angle photos and a professionally edited video tour. These are all provided to in a showcase presentation to ensure adequate exposure of your home to the most widely visited web site in the country. These detailed images are also the focal point for many other forms of our internet and traditional marketing efforts. Great photographs simply get buyers excited.

Once I have reviewed your No Hassle Listing package, then what?2019-11-30T03:31:43-05:00

Contact our office by e-mail or phone, and we will set up an appointment to have one of our listing specialists meet with you. We will tour the home, go over recent market activity in your area to educate you on values, and make recommendations for maximizing your profit and increasing your speed of the sale.

How long does it take to get my home on the market?2019-11-30T03:32:06-05:00

Once we have a signed listing agreement and a spare key, we can have your home on the market within 48 hours. However, it usually takes two or three days for the sign company to professionally install the sign and the photographer/videographer to take the necessary photographs.

Can I save more money if I buy and sell through you?2019-11-30T03:32:26-05:00

Absolutely! If you are selling more than one house or plan to both sell and buy (new or resale), ask for a copy of our Client Rewards Program. We will mail or e-mail it to you immediately!

What’s Your Home Worth?